The hidden impact of inefficient routing
Local authorities across the UK and beyond are rapidly introducing new traffic reduction measures—there are now countless bus gates, hundreds of low-traffic neighborhoods and over 7,500 restricted turns nationwide.
Responders are increasingly inexperienced and stretched over large areas, resulting in more reliance on GPS navigation solutions.
Standard solutions are blind to the exemptions that emergency services have from these schemes, forcing detours and longer travel times for first responders.
The result? Wasted minutes on many journeys, ineffective resource planning, and ultimately, slower emergency response.
By adopting efficient routing that recognises these evolving constraints and exemptions, you can regain precious time, reduce fuel costs, and make a tangible impact on public safety.
Don't take our word for it.
Thousands of first responders trust our app so much that many have chosen to pay for it out of their own pocket. That level of commitment speaks volumes about the real-world benefits our solutions deliver.
We’re also happy to provide detailed route comparisons on request for your area. Analysis in many urban areas show travel distance and time reductions of 20–60%.
How we save time
Here are just some of the factors we take into account
for emergency routing.
Bus & Tram Gates
Designed to discourage car use in town centres, they provide low traffic shortcuts for emergency vehicles
Motorway access points
Our routing can make use of motorway & trunk road access points between junctions, specifically designed for emergency & works vehicles.
Low Traffic Neighbourhoods
and similar modern schemes like School Streets designed to reduce rat-runs, but that allow emergency access.
Road characteristics
Did you know, London Fire Brigade established that every speed hump adds 10 seconds to an emergency response?
Our algorithm takes account of physical factors like this when finding the fastest route.
Restricted turns
designed to ease traffic flow at junctions. There are over 7,500 of them in the UK that don't apply to emergency vehicles.
More direct routes
Instead of always trying to avoid traffic, we understand when an emergency vehicle going offside or using a bus lane/hard shoulder is going to be quicker than finding an alternative route.
